Store At My House

Open House is a retail space, but also a test lab where consumers will learn about products, Target will learn about its consumers, and startups ( some of which Target is incubating in-house ) will  need learn what it takes to sell their gadgets to the masses. As Barton explains it, “To reach the scale on these startups need to reach they need to almost go through a retail 101.” Open House is retail 101. Building out what’s essentially a retail laboratory is a smart move for a company that wants to be a one-stop shop for your lifestyle needs Continue reading “Store At My House”