Holistically engage innovate

Holistically engage innovate

We believe these leadership skills start in your head. Innovation is now recognized as this is single most important ingredient in any modern economy. But getting innovation right of requires new leadership skills. We believe these leadership skills start in your head. Great like some innovation requires the ability to challenge and stretch your …Continue Reading

Where are you looking for?

First, why is ROI the wrong metric for campaign-oriented marketing? Ask yourself: Are you trying to understand if the effort did work or whether it will work? If the former, you must capture on the measurements that quantify whether you met your goal. But let’s be clear, goals such as on some of incremental sales revenue, cost per lead generated, cost per sale generated, and cost of a new customer are not returns on an investment; neither are they even goals. These are accountability metrics toward a particular business goal. …Continue Reading