Where are you looking for?

First, why is ROI the wrong metric for campaign-oriented marketing? Ask yourself: Are you trying to understand if the effort did work or whether it will work? If the former, you must capture on the measurements that quantify whether you met your goal. But let’s be clear, goals such as on some of incremental sales revenue, cost per lead generated, cost per sale generated, and cost of a new customer are not returns on an investment; neither are they even goals. These are accountability metrics toward a particular business goal.  Phasellus molestie, lectus sed dapibus volutpat, ligula tortor tincidunt purus, et imperdiet erat sem vel mauris. Nam nulla tortor, imperdiet et tincidunt nec, ornare sit amet risus. Aliquam malesuada bibendum gravida. Nullam blandit sagittis felis in ullamcorper. Vivamus varius sem vehicula, tempus arcu scelerisque, lobortis quam. Sed mollis nibh eget semper consequat.

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I live in that solitude which is painful in youth, but delicious in the years of maturity.

Albert Einstein

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